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Privacy Policy

At, we value our customers and take your privacy seriously, treating any information you give us with great care. We will ensure any personal information you provide to us is protected using secure systems and processes.

Any personal information you give to us is held in accordance with the provision of the UK Data Protection Act 1988, the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) and other relevant legislation.

When you provide information to us on this website, you consent to us collecting and using the information in the ways set out in this policy.

About Us, the trading name of Mum and Baby Centre Ltd, is an information portal for mums-to-be and new parents. It enables you to sign up in one place to a wide range of clubs and offers. About Us

Our registered office is: 22 Wycombe End, Beaconsfield, Buckinghamshire, HP9 1NB. Company Registration No: 7144921

The personal information we collect

We only collect information about you when you visit our website. Information we routinely collect may include details such as your name, address, phone number and email address. We also ask for your date of birth and the due date/date of birth of your baby, this is to ensure you receive relevant offers at an appropriate time.

How we use your personal information

We use the personal information you give us, where relevant, for:

  • administrative purposes
  • providing you with relevant news, information and offers

Using your information for marketing purposes

The primary purpose of our website is to enable you to receive offers and information, so when we collect your personal information we ask for your consent to contact you in future. Where you have provided appropriate consent, we will provide you with:

  • Free updates with information about what's new at
  • Special offers we think you will find of interest on the website.

These communications may be sent by email, post, telephone or SMS.

If you wish to stop receiving such communications, you can opt-out at any time by contacting: or by clicking on an ‘unsubscribe’ link in any email you receive from us.

Please note this will only opt you out of future communications from us here at

Hosted email communication

Where you have provided appropriate consent, we will send you emails with relevant mother and baby offers and information from other companies. These emails will always come from us, and you can opt-out of receiving further messages from us, the company in question or both using the unsubscribe links provided on any email you receive.

Sharing your information

Mum and Baby Clubs and related companies

By ticking the boxes for the named Mum and Baby Clubs and related companies on our Registration Form, you are giving your permission for us to pass your details to the respective companies.

By giving your consent you agree to their relevant Privacy Policies. If you would like to unsubscribe from any of these companies in future you would need use the unsubscribe link on any email communication they might send you or contact them directly.

Where you have provided appropriate consent, we may pass your information to our trusted partners so they can provide you with relevant offers, updates and information. Our partners include: Danone (Cow and Gate, Aptaclub), SMA, Hipp, Babies R Us, Latest Free Stuff, Argos, Pampers, Emma’s Diary, KidStart, MumsViews, RTG Partnership, Tesco.

If you would like to unsubscribe from these partners in future you will need to contact each of the brands directly.

Where you have provided appropriate consent to receive information on milk and bottle feeding your details will be passed to SMA and Danone for them to provide you with relevant information.

How we protect your personal information takes the upmost care to ensure the personal information you provide to us is kept securely. We engage service providers to work on our behalf, who will only have access to the specific information they need to undertake the service required.

We will only disclose your personal information to another party if required to by law.

Where we store your personal information

Personal information you provide to us is stored on our secure systems within the UK. Your information may be transferred to one of our reputable service providers who may store and process this information outside the European Economic Area (EEA). By providing your information you agree to this transfer, storing or processing. We can assure you that we take all reasonable steps to ensure your data is handled securely and we have appropriate agreements in place with our suppliers.

How you can access, amend or delete your personal information?

How can you access your personal information?

Under the Data Protection Act you have the right to request a copy of the personal information we hold about you; this is known as a Subject Access Request. If you would like to submit such a request please write to us at: Subject Access Request, MBC Ltd, 22 Wycombe End, Beaconsfield, Buckinghamshire, HP9 1NB. or contact us at: putting ‘Subject Access Request’ in the subject line.

We may request proof of your identity - this is to ensure we do not pass personal information to any else other than the person making the request. The statutory time for our response is one calendar month, but we will endeavour to respond sooner.

How can you amend or remove your personal information?

If you believe any of the personal information we hold on you is out of date or incorrect, or you wish it to be deleted please contact us at and put ‘Change of personal details’ in the subject line.

Cookie Policy

What is a cookie?

Cookies are text files which contain information about your internet usage that is held in your browser or on your computer's hard drive. There are different types of cookie: some are essential for the site to operate properly, whereas others are aimed at enhancing and personalising your user experience. Cookies can help us to understand how consumers are interacting with our website, which helps us to improve our site and to deliver a better service to you.

Why do we use cookies?

There are several reasons why we and most other websites use cookies.

  • To improve our websites for your benefit
  • To tailor the advertisements or promotions you will see on our website

What types of cookies do we use?

  1. Strictly Necessary Cookies

These cookies are essential to enable you to move around the website and use its features. Without these cookies, we cannot provide some of the basic functionalities of our website.

  1. Performance Cookies

These cookies generally collect information about how visitors use our website, for instance which pages visitors go to most often, and the pages that they don't. This helps us to understand and improve the site so it is easy to use and includes helpful content. They also allow us to fix bugs or glitches on the website. These cookies don’t collect information that identifies visitors, so we can’t identify you individually.

  1. Functionality Cookies

These cookies allow our website to remember the choices you make as you browse the site. They provide more enhanced and personal features. The information collected is anonymised and they cannot track your browsing activity on other sites once you leave our site.

4. Advertising or Targeting Cookies

These cookies are used to deliver adverts which are more relevant to you, based upon the way you have used the websites in the recent past. They also enable us to put limits on the number of times you might see an advert - to hopefully stop them becoming annoying and repetitive. These cookies remember that you have visited the sites, track what products you may have looked at, and this information may be shared with our advertising partners.

If you see an advert from us once you have left our site and are browsing other sites on the internet, that magically seems to understand what you previously showed an interest in then this is enabled by targeting cookies. This enables advertising that is clearly more relevant to you as an individual, so we feel it offers a valuable service, which is why we use targeting cookies.

How to turn off cookies

You can turn cookies off at any time, by going into your browser settings, however this may have a detrimental effect on your user experience. If you are happy to continue letting us use cookies in the ways set out in this Policy, to help us guide our work, then you need not do anything. If you have any concerns about the cookies we use, please contact: and put ‘cookies’ in the subject line.

Links to other sites

For your convenience, this website may include links to other sites. We do not endorse the information, material, products or services contained on or accessible through any such site. If you follow the links from our website your data will be subject to the privacy policies of those sites and you should refer to their policies before providing your data.

Changes to our Privacy Policy

From time to time we may make changes to this policy. If any significant changes are made regarding how we collect and use your personal information we will update this policy.

This policy was last updated on 27/06/2017


If you have any questions regarding this policy, please email: and put ‘privacy policy’ in the subject line.