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Privacy Policy

Dated 16th April 2018

At, we value our customers and take your privacy seriously, treating any information you give us with great care. We will ensure any personal information you provide to us is protected using secure systems and processes.

We endeavour to ensure any personal information you give to us, is held and used by us, in accordance with the UK Data Protection Act 1998, the EU General Data Protection Regulation (GDPR) and the Privacy and Electronic the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) and other relevant legislation.

About Us

Mum and baby is an information portal for mums-to-be and new parents.  Our primary aim is to enable you to sign up in one place to access and receive information about a wide range of clubs and offers. About Us is the trading name of Mum and Baby Centre Ltd. Our registered office is: 22 Wycombe End, Beaconsfield, Buckinghamshire, HP9 1NB.  Company Registration No: 7144921.

You can contact us by writing to the above address or emailing us via stating the reason for your contact in the subject line.

The personal information we collect

The primary purpose of our website is to enable us to be able to send you offers and information, and where you have requested enable our named partners to contact you directly.

Mum and Baby Centre ( Direct Marketing

When you ‘click’ to join  you are providing your consent for us to send you relevant offers and information, which we will send to you by email. Please can we assure you these emails will always clearly come from us.

If you wish to stop receiving emails from us, you can opt-out at any time by contacting: or by clicking on an ‘unsubscribe’ link in any email you receive from us.

Direct Marketing from our named Partners

On our registration form we ask if you would like to hear from our partners. By ticking on any of these boxes, you are providing your consent for us to provide your information to the relevant named partner(s), and for them to contact you with their offers and promotions. Depending on the contact details you provide they will contact you by email, telephone or post.

Where you have provided your consent and your telephone number our partner, us4Life will contact you directly. They will make it clear that they are calling you because you are a member of mumandbabyonline.

You can opt-out directly with any of these companies at any time, and they will provide you with a clear method to do this in any of their communications. Should you wish to learn more about our partners please see their privacy policies.


If you no longer wish your details to be held on the Mum and Baby Centre Ltd. database, then you may opt-out at any time by sending an email to with the words UNSUBSCRIBE in the subject line.
This will only opt you out of future communications from us here at Mum and Baby Centre Ltd.

If you would like to unsubscribe from any of the other brands, including those which you signed up to on registering with us, you will need to contact each of the brands directly.

In the sad circumstances of a miscarriage or your baby’s death, we appreciate that receiving marketing materials about baby products from well-meaning companies can cause unintended hurt. If this is the case, and to be safe-guarded, we also recommend that you register with the Baby MPS. This is a free and effective way of stopping unwanted communications provided by the Mailing Preference Service. Just click register and fill in your details on the following website:

Data Retention

We will keep the data you provide for a period of 10 years, unless you advise otherwise via or if you have not opened your emails/actively engaged with us for 2 years. We will then delete any record of data you may have provided.


We use the information you provide to us (for example, your age, gender and geographical location) to ensure we tailor our communications to be more relevant for you. You have the right to object to this by emailing us via and making your wishes known. Please put “Profiling’ in the subject line.

How we protect your personal information takes the utmost care to ensure the personal information you provide to us is kept securely. We engage service providers to work on our behalf, who will only have access to the specific information they need to undertake the service required.

We will only disclose your personal information to another party if required to by law.

Where we store your personal information

Personal information you provide to us is stored on our secure systems within the UK. Your information may be transferred to one of our reputable service providers who may store and process this information outside the European Economic Area (EEA). We can assure you that we take all reasonable steps to ensure your data is handled securely and we have appropriate agreements in place with our suppliers.

How you can access, amend or delete your personal information?

How can you access your personal information?

Under the Data Protection Act you have the right to request a copy of the personal information we hold about you; this is known as a Subject Access Request. If you would like to submit such a request please write to us at: Subject Access Request, MBC Ltd, 22 Wycombe End, Beaconsfield, Buckinghamshire, HP9 1NB. or contact us at: putting ‘Subject Access Request’ in the subject line.

We may request proof of your identity - this is to ensure we do not pass personal information to anyone else other than the person making the request. The statutory time for our response is one calendar month, but we will endeavour to respond sooner.

How can you amend or remove your personal information?

If you believe any of the personal information we hold on you is out of date or incorrect, or you wish it to be deleted please contact us at and put ‘Change of personal details’ in the subject line.

If you are not satisfied with the manner in which we have handled your personal details, you have the right to complain to a supervisory authority. In the UK this is the Information Commissioner’s Office.

Cookie Policy

What is a cookie?

Cookies are text files which contain information about your internet usage that is held in your browser or on your computer's hard drive. There are different types of cookie: some are essential for the site to operate properly, whereas others are aimed at enhancing and personalising your user experience. Cookies can help us to understand how consumers are interacting with our website, which helps us to improve our site and to deliver a better service to you.

Why do we use cookies?

There are several reasons why we and most other websites use cookies.

  • To improve our websites for your benefit
  • To tailor the advertisements or promotions you will see on our website

What types of cookies do we use?

  1. Strictly Necessary Cookies

These cookies are essential to enable you to move around the website and use its features. Without these cookies, we cannot provide some of the basic functionalities of our website.

  1. Performance Cookies

These cookies generally collect information about how visitors use our website, for instance which pages visitors go to most often, and the pages that they don't. This helps us to understand and improve the site so it is easy to use and includes helpful content. They also allow us to fix bugs or glitches on the website. These cookies don’t collect information that identifies visitors, so we can’t identify you individually.

  1. Functionality Cookies

These cookies allow our website to remember the choices you make as you browse the site. They provide more enhanced and personal features. The information collected is anonymised and they cannot track your browsing activity on other sites once you leave our site.

4. Advertising or Targeting Cookies

These cookies are used to deliver adverts which are more relevant to you, based upon the way you have used the websites in the recent past. They also enable us to put limits on the number of times you might see an advert - to hopefully stop them becoming annoying and repetitive. These cookies remember that you have visited the sites, track what products you may have looked at, and this information may be shared with our advertising partners.

If you see an advert from us once you have left our site and are browsing other sites on the internet, that magically seems to understand what you previously showed an interest in then this is enabled by targeting cookies. This enables advertising that is clearly more relevant to you as an individual, so we feel it offers a valuable service, which is why we use targeting cookies.

How to turn off cookies

You can turn cookies off at any time, by going into your browser settings, however this may have a detrimental effect on your user experience. If you are happy to continue letting us use cookies in the ways set out in this Policy, to help us guide our work, then you need not do anything. If you have any concerns about the cookies we use, please contact: and put ‘cookies’ in the subject line.

Links to other sites

For your convenience, this website may include links to other sites. We do not endorse the information, material, products or services contained on or accessible through any such site. If you follow the links from our website your data will be subject to the privacy policies of those sites and you should refer to their policies before providing your data.

Changes to our Privacy Policy

From time to time we may make changes to this policy. If any significant changes are made regarding how we collect and use your personal information we will update this policy.

This policy was last updated on 16/04/2018


If you have any questions regarding this policy, please email: and put ‘privacy policy’ in the subject line.