Introducing The Baby Show

Born in 2002, it is the leading Baby, Pregnancy and Parenting Event in the UK. Taking place three times a year at ExCeL London, NEC Birmingham and Olympia London, the show attracts some 70,000 expectant and new parents, babies and grandparents every year.


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With the show being the nation’s largest shopping destination for all things baby, visitors can compare, try and buy from over 200 brands which from boutiques, online stores to those not on the high street.

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However, each Baby Show is more than just a shopping experience. They invest in the visitor experience and offer free support, information and advice from the UK’s leading baby and parenting experts on everything from sleep, birth, breastfeeding and first aid to weaning and development.

In 2020, the show opened its doors virtually and following five successful online events and micro events across their social channels and Baby Show TV, The Baby Show has become a recognised go-to for everything bump and baby.

everything for bump, baby and you

Here's a little something from us to you

Here's a little something from us to you. As a special thank you to all Mum & Baby Online parents and parents-to-be, The Baby Show would love to offer each show booker the best ticket offers when you register with The Baby Show